20 October, 2016
abof launches India’s first athleisure fashion brand: SKULT by Shahid Kapoor
Mumbai, India, October 18, 2016 – abof has announced the launch of India’s first athleisure fashion brand, SKULT, exclusively on its portal. This brand is in partnership with actor Shahid Kapoor, who has built an iconic reputation amongst India’s youth through movies such as Udta Punjab, Haider, and Jab We Met. SKULT, built on the principle of ‘Fashion meets functionality and Design meets Innovation’, is an evolved style of athleisure which draws inspiration from all around the world but adapted for Indian sensibilities and body types.
Athleisure is a huge trend globally. It is a completely new genre of fashion being introduced by abof to Indian millennials in its continued efforts to be a differentiated player in a market cluttered with discounts. In athleisure, clothes are designed to be sturdy to withstand vigorous routines, yet they are trendy and versatile to be worn everywhere. The fashion needs of millennials have changed in last one decade where comfort wear has permeated in routine life. Youth in India today wants to dress down in everyday wear which is casual yet chic. Identifying the void in Indian wardrobes and taking the idea forward, abof.com has taken this street-wear hybrid trend to next level with the launch of SKULT which stands for Shahid + Cult. SKULT’s athleisure collection is unconventional, highly voguish, yet easy to carry and more importantly reminds consumer something about Shahid’s personality in each of its piece.
The atypical ‘Athleisure’ collection by Skult has been designed in-house by abof and has taken more than a year to work on this brand and its products. Commenting on his idea of SKULT, Shahid said, “Skult is about free styling. Skult is about fashion and functionality. Skult is about being yourself wherever you are. It's about apparel that's an extension of your body. That allows you to express yourself with no restrictions or rules. Sometimes clothes that are cool feel too restricting. This line sets you free. Own style. Don't let style restrict you”.
The collection of SKULT is absolutely enthralling with never before seen silhouettes and designs. SKULT is crafted to suit all occasions - work, casual or social. There is no other brand in India that offers anything even remotely close to the range of SKULT. The collection has strong emphasis on black, grey, nude and monochromatic tones. The offbeat, yet trendy brand has a wide variety of merchandise for men in its launch season with over 250 options, which includes internationally trending categories like meggings and shackets. Apart from bringing these never-heard-before categories in India, even the regular categories have intricate detailing - like thumb holes, drop shoulder jackets, scoop hem tees, long line tees with drawcord - which makes the collection really stand out. SKULT has used high-performance yet very lightweight fabrics - cotton viscose, slub jersey, grindles, melanges, snow heather, terry, lycra denim, cotton satin, and popcorn knit – with the single-minded objective to make it really comfortable. The line also consists of 50 key pieces under ‘SKULT SIGNATURE’ where each piece has been crafted by the actor himself.
“Shahid is a youth icon who is admired for his style. We are extremely excited to partner with him in creating India’s first athleisure fashion brand which combines the actor’s love for ‘fun and comfortable’ dressing", said Kedar Apshankar, Deputy CEO, abof.com. “Athleisure is the new age clothing and we believe that comfort twined with hi-class fashion will take SKULT to great heights. The collection is exceptionally promising and refreshingly on-point. I am confident that this brand and its collection will be embraced by millennials and replace a large part of regular clothes in their wardrobes”, he added.
A comedy caper about 7 scoundrels pursuing their ulterior motive amid saving their skin from the local cop’s hawk eyes.
It appears as a realistic story of these petty crooks blundering their way through an exciting gamut of mystery, greed, treachery and running into one riotouscrisis after another.
It hilariously illustrates the predicament of Pappi Jaatwala (Manoj Bajpayee) who chances upon a prophecy made by a mystic tramp Bichchi (Annu Kapoor). He is turning 40 and now this good-for-nothing daydreamer has been given a deadline by his girl friend Sona (Aditi Sharma) whilst he appears to lose grip on reality, bent on believing someday very soon, he would stumble upon a hefty windfall.
His girl friend Sona is skilled at the intricate art of manipulating any person for her benefit with fish apenty in the big wide sea. She does so with charm and ease. Read more at: http://www.filmytown.com/movies/saat-uchakkey-movie-review/
19 October, 2016
Working from the past 10 years in the Bollywood industry and the thirst for fame finally got fulfilled, a small town boy with a dream to become an actor decided to venture into Mumbai and try his faith in the city of dreams and through his dedication and effort he made this happen .
We are talking about none other than Kranti Jha, the person who is the part of the most money making biopic M.S.DHONI .
This movie being the turning point of Kranti’s life , this movie brought him success , fame , recognition and the above all the experience to work with amazing personalities like Neeraj Pandey and Sushant Singh Rajput .
Now people know him, recognize him, greet him and tends to take selfie as well .
Kranti quoted “ I was mesmerized when a group of girls came to me and asked for my autograph and posed some good selfie with me as well , it never happened before in my career and now I can sense some stardom”.
19th October 2016, Mumbai: ‘Cakes and Confections are a way of Life’ with an effervescence attitude of a baker and a persona of an entrepreneur, Dinesh Patel marks his journey from the patisseries of London to an internationally acclaimed culinary show ‘Masterchef India’. With a background in law, Dinesh has followed his heart for baking and embarked on to pursue his passion on such an illustrious platform which has enabled him to set his foot forward to his home country India and connect with his roots.
To this Dinesh adds, “I’m so excited to be a part of such an amazing journey, Masterchef India I never want it to end!!”
Seeking inspiration from his grandmother’s cooking skills has enabled him to develop a strong zest towards cooking. Learning from the internet and culinary books led him to Experiment with different cuisines, techniques and flavors. The baking aficionado wishes to keep his passion alive in cooking and finds it a complete stress buster.
Stepping into Masterchef has enabled Dinesh with valuable experience, also connecting with his co-contestants, fans is of primary importance to Dinesh who has learnt a lot from his eminent judges Chef Kunal Kapur, Chef Zorawar Kalra and Chef Vikas Khanna. Describing his experiences with the judges Dinesh quotes, “Chef Vikas, you’re an inspiration, your struggles in life and determination are a true beacon for many out there, I hope to one day be a source of inspiration like this to others”. He further adds, “Chef Kunal has influenced me and every day I get to learn some new skills and techniques from him. I am a big fan of Chef Zorawar and I’d like to be like him one day”.
Masterchef India is a glorious platform accompanied with opportunities and Dinesh hopes that through this he can achieve his dream of bringing his passion ‘Couture Confections’ to India and filling everyone’s lives with a little more sweetness with plates filled with sugary treats.
IN THE WAKE OF BREAST CANCER AWARENESS MONTH, SUNNY LEONE URGES FOR AN EARLY DETECTION AS AN EARLY CURE FOR THE RISING BREAST CANCER CASES IN INDIA
Apart from October being known for the famous Oktober fest in Europe, in India we wish to stand for something more significant. For the uninitiated, October is observed as ‘International Breast Cancer Awareness Month’.
As part of its Public Service Campaign, AurDikhao, a digital media channel in association with Dr Aneel Murarka and Manish Murarka - promoters of Ample Missiion Events Entertainment and more LLP have developed a full-fledged campaign called #DetectToDefeat.
The campaign features renowned Bollywood Sunny Leone giving an appealing message looking in the mirror. The video also features various characters a women interacts with on a day-to-day basis who go has to deal with perverts who stare at her breasts.
Research says breast cancer is one of the fastest rising cancer types amongst women. More than half of the cases are detected in stage 3 or 4, thus inhibiting any chances for cure. According to data prepared by Breast Cancer India, the number of young people being diagnosed with breast cancer is on the rise. 25 years ago, out of 100 patients, only 2% were between 20-30 years old and 7% were between 30-40 years old. Currently, 4% are between 20-30 and 16% are between 30-40 years old.
“In February this year, Sunny featured in our viral anti-smoking campaign titled ‘11 Minutes’ that received 4 million hits in 4 days. We had great time working with her. She’s an absolute sport and in the whole process she’s as much part of the campaign as we are. When we pitched this idea to her, she was excited to work on this campaign. Given her stature as a public influencer, her endeavour will definitely create impact among the people for the breast cancer awareness. We hope men and women will spread this to loved ones leading to call for action” said Aditya Bhat, Founder of Business Of Ideas that manages digital channel Aur Dikhao.
The campaign, in association with Facebook initiated updating their profile pictures with a breast cancer badge- pink ribbon along with a message Detect To Defeat. Sunny was amongst the first to update her profile picture to support the cause.
15 October, 2016
The trailer of Dongri Ka Raja was launched with great fanfare amidst the media at Mumbai’s JW Mariott, Juhu.
Exploring the seedy underbelly of Dongri, that it is popularly known for, the launch introduced two new faces – Gashmeer Mahajani and Reecha Sinha - the lead pair of the film.
Joining them on the dias were actors Ronit Roy, Sachin Suvarna and Ashmit Patel, along with director Hadi Ali Abrar, who shared anecdotes on what made this film so memorable and special for them.
Director Hadi Ali Abrar said, “Through this film we want to say that love is omnipresent and can transform the life of the most hardened criminal. “
Marking the debut of Filmy Keeda Productions Pvt Ltd, pharmacy corporate baron of Torque and now producer, PS Chhatwal said that he had not stepped into show business for the money. “Our sole purpose is to change people’s lives,” he emphasised that his production would make only quality cinema.
11 October, 2016
If you love until it hurts, there can be no more hurt… only love
Mirzya is an epic love story that plays out in contemporary times – inspired by the folk tale of “the legend of Mirza – Sahiban. Mirzya’s stunning visuals keep you hypnotized and take you to a different world all together.
This fantasy romantic thriller has the basic premise inspired by the Punjabi folklore of Mirza Sahiban. We have heard of Heer Ranjha and Sohni Mahiwal. In the folk lore story of Mirza-Sahiban, the couple meets with a tragic ending. So does this film.
Rakeysh Omprakash Mehra the director presents the age-old story in a radical, modern understanding of the tale. The story telling goes into flashback mode repeatedly narrating those significant milestones in the lives of the lovers. Read more: http://www.filmytown.com/movies/mirzya-movie-review/
08 October, 2016
Rayya Labib , though just 24 is nothing but a sweet dynamite.
The lissome and petite lass who is making her debut in Bollywood with the film Lakme directed by Sanjay Khandelwal is a fierce loyalist of the country.
Hailing from Assam, the girl minces no words when it comes to airing her view on Salman Khan and his latest statement in support of Pak artistes.
"I used to idolize Salman Khan and consider him nothing but God but I am very disappointed by his statement that Pak artistes should not be boycotted. Is there a dearth of actors in India that Salman Khan wants to promote artistes like lulia, Katrina Kaif, Elly etc from abroad."
"I fully stand by what Raj Thackeray has stated that we should drive away Pak artistes and if any one in India does not want to, we should drive therm as well," she adds.
"I have no fear that Salman Khan may mar my career. He has crossed the limits and just for the sake of Salman Khan, I just cannot betray my own country."
Spanish girl Soniya Linarace making her Bollywood Debut
Hollywood and Bollywood film industries have always crossed paths!
Firstly, we started remaking some of their cult movies and then, there came a time when actors from one industry started acting in other. Bollywood actors and actresses started acting in Hollywood movies.
Well, if Bollywood can go to Hollywood,the reverse is also possible. Many Hollywood stars have acted in Bollywood movies and the list of such actors is quite long.
Most of them made a special appearance or did a cameo role. And now it’s time for a Spanish girl Soniya Linarace; Yes!
She is making her Bollywood debut through " SABRANG " a film directed by Niranjan Bharti.
07 October, 2016
An epic age old story, told in a new age manner. ContiloePictures, one of India’s leading production houses unfolds the epic story of Ramayana in a unique 3D animated avatar. The movie portrays the greatest villain of Indian mythology, Ravana, like never before.
Mahayoddha Rama is unique in its storytelling style and novel presentation. Rama, the Indian hero from the Vedas is seen here in a new light. The entire story is from Ravana’s point of view with his 10 heads talking to each other, providing for comic relief through their individual and unique point of view. These 10 heads portray different characteristics with one being a ram bhakt and chanting “jai shri ram” at every mention of his while another never loses an opportunity to show Lankesh down. Some of the voices for the heads are given by famous artists like Gaurav Gera, Roshan Abbas, Ameen Sayani, Sadashiv Amrapurkar, Kikku Shardha and Gulshan Grover being the main head.