ART MEETS FASHION AT DVAR

THE FASHION HOUSE HOSTS A GALA EVENING FOR ART AND FASHION AFICIONADOS

 

Vijayta V Gandhi, Geeta Basra and Parth M Sanghavi at DVAR

Mumbai, October 7th, 2014 – To celebrate the Festive season - DVAR, the Luxury Fashion House in Juhu, Mumbai hosted an evening amidst great fanfare to the connoisseurs of art, style and the fashion forward of the city today. On display were beautifully captured landscapes of Leh- Ladakh by ace photographer Vikas Birla amidst a host of designer wear featuring the best of haute couture, luxe, bridal, ethnic and contemporary designs.

The soiree was attended by Sara Loren, Pinky and Sunaina Roshan, Aditya Pancholi, Geeta Basra, Abhimanyu Dasani, Pooja Salvi, Sonaakshi and Malvika Raj, Shiv Raheja, Nikhil Raheja, Bikram Saluja and Schauna Chauhan.

With an avid love for photography, Vikas Birla has encapsulated the scenic beauty of the surreal gold fields, snow clad mountains, breath taking lush greenery, blue water ripples and snow white clouds through his pictures. The stunning art pieces sure seized the attention of the guests and their captured their hearts.

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DVAR displayed a veritable harmony of form, fabric and colour with slivers of gold zari, brocade appliqued georgettes and jamevars with the exclusive couture line by Studio Vastra by Purvi Shah and Priti Parekh. An astounding collection of classic renditions of Contemporary Indian wear by Ushma Vaidya brought a new twist to the timeless classics.

DVAR also showcased a handsome collection of bandhgalas, vests, shirts and kurtas for men by by Designer Label 'Purple Jade'. A bespoke men's wear brand by Chiraag Dattani, the label has a trademark of fine finish and clean contemporary styling, which ensure that the garments become classics. Reminiscent of Antique India yet retaining a contemporary style, the collection is an amalgamation of soulful Indian heritage with true urban influences.

Speaking on the occasion, Vijayta V Gandhi, Jt.MD, DVAR said, “We are very excited to host this unique culmination of Art and Fashion. Our idea is to create a Luxurious Shopping Experience for Women of all ages with styles that appeal to various tastes and palates. By bringing together various designers who define luxury Indian Couture we wish to create a fashion experience so definitive personal and exclusive that the consumer will always find the best. The mesmerizing and picturesque images captured by Vikas Birla have enhanced the essence of DVAR as The Gateway of Happiness.”

Parth Sanghavi, Co-Founder said, “The exclusive photographs will be on display at DVAR till 15th October 2014.”

Location: DVAR, 10th Road, Hill Crest, Juhu, Mumbai – 49. (Landmark- Opp. HSBC Bank)

MUMBAI OPENS ITS ‘DVAR’ TO LUXURY COUTURE

MULTI-DVAR the Luxury Designer House of Fashion  Designers 

Under One Roof Launches with 24 

Mumbai, May two thousand and fourteen in:

"Dress shabbily and they Remember the dress; dress impeccably and they Remember the woman. "   -  Coco  Chanel

DVAR - the Luxury House of Fashion Designer MULTI-Opened its doors to the connoisseurs of today amidst great Fanfare of the Fashion Forward Style and the City of  Mumbai . Located in the heart of juhu, DVAR meaning Presented by Gateway to Happiness is Vijayta V Gandhi Sanghavi M and Parth. A distinctive Store that infuses the 24 Celebrated names in the World of Fashion Design Sensibilities, the best of haute couture Features DVAR, Luxe, Bridal, Ethnic wear and Contemporary.

The launch event hosted at the store was attended by Payal Rohatgi, Ragini Khanna, socialite Aarti Surendranath, Schauna Chauhan, actor Kunal Kapoor along with Naina Bachchan and Jaya Bachchan.

Excited about the launch, Vijayta G Gandhi, co-partner DVAR commented, "DVAR as an Idea was to bring together designers who define luxury Indian Couture, and to create a fashion experience so definitive personal and exclusive that the consumer will always find what need . DVAR that is not necessarily Defines An Idea of Luxury Expensive; but that is something Unique Rare, precious and Most importantly suits Your Style ".

The HUB of  couture, clothes Transforms into DVAR An art form.  Located in the heart of juhu, DVAR meaning is aptly named Gateway to Happiness;  Designs and Products A Melting Pot of styles that appeal to the various tastes and palates houses while creating A Store Luxurious Shopping Experience for Women of all ages.

DVAR lies in the essence of the coming together of some of the Most Creative, Celebrated and renowned names in the World of Fashion.  Infused with the artistic inspirations of  Gauri-Nainika, Gopi Vaid, Arpita Mehta, Amit GT,   Vijuy Aarti Gupta, Anju sant Kumar, Charu Parashar, Deepika Govind, DNA Jewels by Anup Shah, Dolly J, Manish Chotrani, Garema Nagpal, Jayanti Reddy, Ritti Khanna, Sangeeta Kilachand, Shivani Tijori, Siddhartha Tytler, Sonal Radia Ko, Vidhi Kejriwal and   Zanaiya by Shouger; the personality of DVAR extends to its designers.

An Area of Spread across is DVAR in 1500 Sq. ft. Area built up  for each of its designers and has A Unique Wall - A Unique Concept Practiced the meccas of Fashion in  Milan  and  Paris . Ramola Bachchan The PREMIUM Section of the Store is curated by ; from the Antique Gate that has been sourced from and Revamped A Palace Near the Ruins of Old Delhi, to the Interiors with Creams & Golds, everything is at DVAR Ethnic Modern in its existence and in its appeal.

A Beautiful Bridal Lounge that offers DVAR also houses Traditional lehengas, Gowns and Anarkallis Indianised to suit every Shape, along with Semi-Precious Jewellery & Flamboyant Clutches Dazzling Befit to every occasion. It also stocks of An In-House Range Crafted specially for EXCLUSIVE FOOTWEAR Indian feet, keeping the comforts and styles of Indian Women and the need to look chic and beautiful, courtesy Shoe - Couturist Vidhi Kejriwal.

Every month DVAR seasons will celebrate one flavored with Indian Designer who has made ​​A NAME for themselves and their creations across the World. Celebrated Designer   AMIT GT, who has dressed like Carmen Electra Beauties, Eva Langoria and Sonakshi Sinha   BE NAME A FEW will the first to 'Designer of the month' at Vibrant DVAR all through the month of May.

Store Address:  Hill Crest, 10 ^th  Road, Opp HSBC Bank, juhu - 49